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Sales engagement platform

It researches each lead, dials until a human picks up, and feeds the rep their next line while the call is live. Growth Boss runs its own outbound on it every day.

A live walkthrough on real data, not slides.

Connects to the CRM you already run

  • HighLevel
  • Salesforce
  • HubSpot
  • Zoho
  • Pipedrive
  • monday.com
  • Microsoft Dynamics 365
  • Zendesk
  • Freshworks
  • ActiveCampaign
  • Keap
  • Insightly

Our mission

The platform, step by step

A rep's whole day, in one system

A rep's day used to be a stack of tools that do not talk to each other, with copy-paste between all of them. This is the same day inside ToolBocks.

A rep opens a list of sixty prospects.
The system does the rest
The live call

Every call, coached in real time

The rep opens a lead that is already researched. While they talk, the coach reads the call and puts the counter to an objection on screen as it is being said.

Illustrative interface. Figures shown are a sample view.

Power dialer

Parallel dialing, several lines at once

Several lines dial at once and the first human to answer is bridged to the rep. Machines are screened out, and numbers outside their legal calling window are held.

Illustrative interface. Figures shown are a sample view.

Fill the pipeline

AI research feeds every touch

Every lead is researched before anyone contacts it, down to whether they are already running ads. The follow-up then goes out personalised and CASL-safe, without a rep writing it.

Pipeline

A board that writes itself

Every dial, reply and disposition syncs back to your CRM both ways, and dragging a deal between stages writes through. Works natively with GoHighLevel and Salesforce.

Illustrative interface. Figures shown are a sample view.

Close faster

Branded audits and proposals, one click

Point it at a website and an Instagram handle and it returns an on-brand marketing audit, ready to send. From a discovery-call transcript it writes the proposal.

Analytics

Every rep, every dollar, measured

Connect rate, best time to call, disposition mix and AI cost, broken out per rep. Each SDR sees their own numbers, so a review is never a surprise.

Illustrative interface. Figures shown are a sample view.

A rep's whole day, in one system

A live walkthrough on real data, not slides.

AI Live Coach

A coach on the line for every call

It listens to the live transcript, catches the objection as it is being said, and puts the counter on the rep's screen before the pause gets long. The methodology underneath is the one that runs the Growth Boss floor, so a rep in their first week handles a pushback the way the floor does.

  • Reads the call as it happens, not after it ends
  • The counter is on screen before the rep has to think of one
  • Lead intel and research are already there when the call connects

Live demo on sample data. Click around.

What changes

Reps spend the day talking, not typing.

The list, the research, the follow-up and the CRM updates all happen without anyone touching them. What is left on a rep's calendar is conversations.

[ All features ]

Explore all the features
built into ToolBocks.

  • Today

    Everything due today in one queue: cadence steps, callbacks, replies waiting and meetings to confirm. Reps work it top to bottom.

  • Pipeline

    A deal board that writes back to the CRM. Drag a card between stages and the CRM stage moves with it.

  • Lead Gen

    Build a target list without leaving the app. Filter by industry, size and geography, preview the match count, then push straight into a cadence.

  • Lead Research

    One prospect, researched before the dial: what the business does, the likely pain, and an opener written from what was found.

  • Cadence

    Multi-step call, email and SMS sequences that run on their own and stop the moment someone replies or books.

  • Nurturer

    The long game for leads that said not now. Something useful on a slow drip, and a hand back to a rep the day they engage.

  • Social Selling

    LinkedIn and Instagram worked like a channel. Openers drafted from the prospect's own posts, with the source kept beside the draft.

  • Power Dialer

    One rep, one queue. Local presence, dispositions in a click, and the recording, transcript and summary land on the contact.

  • Team Dialer

    A shared queue for the whole floor. Lines dial in parallel and the next connect goes to whoever is free.

  • AI Live Coach

    Reads the live transcript, catches the objection as it is said, and puts the counter on the rep's screen before the pause gets long.

  • Email Blast

    Write once, send to a tag, see what happened. Every send carries the unsubscribe footer the law wants.

  • Conversations

    Every reply, email and text in one inbox with the lead's history beside it. Replying here stops the cadence.

  • Digital Audit

    A branded audit of the prospect's online presence, built from the research and published with your booking link on it.

  • Proposal

    A proposal drafted from the call and your Business Library, reviewed by the rep, then sent with your name on it.

  • Program Strategy

    The 90-day plan a client gets after they sign: what runs in which month, what it should produce, and what you need from them.

  • Sales Handoff

    Everything delivery needs, written while it is fresh: what was promised, what was not, and where the lead came from.

  • Business Library

    What the AI knows about your business: who you sell to, what you sell, the proof you use. Answer once and every document follows it.

  • Team Dashboard

    The whole team on one page: calls, connects, meetings and talk time by rep, with the shape of the day hour by hour.

  • Productivity

    Per-rep activity and talk time, and where the day actually went, so nobody argues about who the dialer favours.

  • ROI

    What the outreach is worth in money rather than activity: cost per lead, cost per meeting, and what a closed deal returned.

  • Campaign Reports

    How one campaign's leads actually moved: where they stopped, what they replied to, and how long anything took.

  • Dialer Reports

    Every call the instance placed, with the recording, the transcript and the summary attached to the row.

  • AI Costs

    What the AI actually cost, priced per operation at each model's own rate, so a research run and a proposal are never averaged together.

  • Coach Playbook

    The objections your team actually hears and what worked against them, built from your own call recordings rather than a book.

  • Users & Roles

    Who is on the instance and what they can reach. Roles carry a default set of screens; anything else is granted per person.

  • Integrations

    Your CRM, your phone numbers, your AI keys and your business profile. Credentials are encrypted on the instance and never leave it.

Benefits

Three things that stop being your problem

  • Provably fair for reps

    A fairness dashboard shows how connects and idle time are actually distributed, so nobody has to argue about who the dialer favours.

  • Your CRM stays current on its own

    Every dial, reply, note and disposition writes itself back, and moving a deal between stages on the board updates the CRM. Nobody keeps two systems in sync by hand.

  • Human in the loop

    Blast emails are AI-drafted and rep-approved before anything sends, then go out through your own CRM at a measured pace. Your domain reputation stays yours.

Why it holds up

Not a dialer. A sales system.

Plenty of tools will dial a list. The difference is what surrounds the call.

Guardrails
6a8a10a12p2p4p6p8p10p
+1 (602) · Phoenix
Pacer ratioabandon < 3%

Compliance native

Calling windows are enforced from the lead's own area code, opt-outs are handled server-side, and the dialer slows itself down before an abandon rate becomes a problem.

Method

Encoded playbook

The close methodology that runs the Growth Boss floor is built into every coach prompt and every script, so a new rep inherits it on day one.

Isolation
you

Instance per customer

Your deployment is isolated, with its own keys and its own data. Nothing of yours shares a database with another agency.

Ownership
signed · yourdomain.com

Licensed to you

Each build is signed and bound to your domain, so an instance cannot be copied out of your environment and run somewhere else.

Security
••••••••••••••AES-256

Encrypted by default

Integration credentials are encrypted and never shown again after you save them. Every instance holds its own key.

Transparency

Costs you can see

AI spend, call cost and campaign return are reported per rep in the same place as pipeline, so nothing about the platform is a black box.

AI
Calls
SMS
Return
  • Abandon-rate tracking
  • Pacer ratio
  • Do-not-call list
  • Local-time gating
  • Call recording
  • Consent records
  • Audit trail

Testimonials

What the reps running it say

  • ToolBocks helped me increase my bookings, and gave me the confidence to handle an objection or know the right moment to end a call.
    Paulo MedeirosSDR, Growth Boss
  • Super efficient for cold calling. It dials two people at a time, writes the emails, and audits the website and socials of every company we call. Really smooth to use.
    Simon ChenSDR, Growth Boss
  • Everything is tailored to each lead, so every conversation is fresh and specific. Most useful is keeping my call quality high while scaling the volume I do each day.
    Josh HoathSDR, Growth Boss
  • The live coaching is the part I did not expect to lean on. It reads the call as it happens and puts the right counter in front of me before I have to think about it.
    Gabriel NarsaikSales lead, Growth Boss

Pricing

Pricing that scales with your seat count

Solo

Custom

One closer running their own pipeline.

  • Power dialer and call recording
  • Cadence builder
  • AI website audits
  • 1 seat
  • Email and chat support
Book a demo

Team

Popular

Custom

SDR teams that need a supervisor view.

  • Everything in Solo
  • Team dialer and supervisor board
  • Fairness dashboard
  • Up to 10 seats
  • Priority support
Book a demo

Agency

Custom

Agencies running outbound for clients.

  • Everything in Team
  • Isolated instance per client
  • AI proposals and sales handoffs
  • Unlimited seats
  • Onboarding and migration
Talk to us

[ Live demo ]

See it work on one of your leads.

Bring a company you want to sell to. We will research it, dial it and generate its audit while you watch.