On the call
Every call starts prepared
The rep picks up already knowing the business, the likely pain and an opener. When an objection lands, the counter is on screen before they have to think of one.
Sales engagement platform
Your reps talk. The system does the rest.
It researches each lead, dials until a human picks up, and feeds the rep their next line while the call is live. Growth Boss runs its own outbound on it every day.
A live walkthrough on real data, not slides.
Our mission
ToolBocks was not designed in a boardroom. It was built inside Growth Boss because calling 60 prospects used to take a rep an entire day. Every feature exists because our own SDR team needed it that week.
- 2
- CRMs supported natively
- 6
- channels in one conversation inbox
- 427
- area codes mapped to legal calling windows
- Per rep
- AI cost metered and capped
What changes
Reps spend the day talking, not typing.
The list, the research, the follow-up and the CRM updates all happen without anyone touching them. What is left on a rep's calendar is conversations.
After the call
Follow-up nobody has to remember
A multi-step email, SMS and call sequence starts on its own and stops the moment someone replies or books. Nobody has to remember day four.
The platform, step by step
A rep's whole day, in one system
A rep's day used to be seven tools that do not talk to each other, with copy-paste between all of them. This is the same day inside ToolBocks.
1
The live call
Every call, coached in real time
The rep opens a lead that is already researched. While they talk, the coach reads the call and puts the counter to an objection on screen as it is being said.
Illustrative interface. Figures shown are a sample view.
2
Power dialer
Parallel dialing, several lines at once
Several lines dial at once and the first human to answer is bridged to the rep. Machines are screened out, and numbers outside their legal calling window are held.
Illustrative interface. Figures shown are a sample view.
3
Fill the pipeline
AI research feeds every touch
Every lead is researched before anyone contacts it, down to whether they are already running ads. The follow-up then goes out personalised and CASL-safe, without a rep writing it.
4
Pipeline
A board that writes itself
Every dial, reply and disposition syncs back to your CRM both ways, and dragging a deal between stages writes through. Works natively with GoHighLevel and Salesforce.
Illustrative interface. Figures shown are a sample view.
5
Close faster
Branded audits and proposals, one click
Point it at a website and an Instagram handle and it returns an on-brand marketing audit, ready to send. From a discovery-call transcript it writes the proposal.
6
Analytics
Every rep, every dollar, measured
Connect rate, best time to call, disposition mix and AI cost, broken out per rep. Each SDR sees their own numbers, so a review is never a surprise.
Illustrative interface. Figures shown are a sample view.
Why it holds up
Not a dialer. A sales system.
Plenty of tools will dial a list. The difference is what surrounds the call.
Encoded playbook
The close methodology that runs the Growth Boss floor is built into every coach prompt and every script, so a new rep inherits it on day one.
Compliance native
Calling windows are enforced from the lead's own area code, opt-outs are handled server-side, and the dialer slows itself down before an abandon rate becomes a problem.
Instance per customer
Your deployment is isolated, with its own keys and its own data. Nothing of yours shares a database with another agency.
Licensed to you
Each build is signed and bound to your domain, so an instance cannot be copied out of your environment and run somewhere else.
Encrypted by default
Integration credentials are encrypted and never shown again after you save them. Every instance holds its own key.
Costs you can see
AI spend, call cost and campaign return are reported per rep in the same place as pipeline, so nothing about the platform is a black box.
- Abandon-rate tracking
- Pacer ratio
- Do-not-call list
- Local-time gating
- Call recording
- Consent records
- Audit trail
Benefits
Three things that stop being your problem
A fairness dashboard shows how connects and idle time are actually distributed, so nobody has to argue about who the dialer favours.
Every dial, reply, note and disposition writes itself back, and moving a deal between stages on the board updates the CRM. Nobody keeps two systems in sync by hand.
Blast emails are AI-drafted and rep-approved before anything sends, then go out through your own CRM at a measured pace. Your domain reputation stays yours.
Integrations
Connect the stack your outbound already runs on
Credentials are stored encrypted and never redisplayed once saved.
Testimonials
What the reps running it say
ToolBocks helped me increase my bookings, and gave me the confidence to handle an objection or know the right moment to end a call.
Paulo MedeirosSDR, Growth Boss Super efficient for cold calling. It dials two people at a time, writes the emails, and audits the website and socials of every company we call. Really smooth to use.
Simon ChenSDR, Growth Boss Everything is tailored to each lead, so every conversation is fresh and specific. Most useful is keeping my call quality high while scaling the volume I do each day.
Josh HoathSDR, Growth Boss The live coaching is the part I did not expect to lean on. It reads the call as it happens and puts the right counter in front of me before I have to think about it.
Gabriel NarsaikSales lead, Growth Boss
Pricing
Pricing that scales with your seat count
Solo
Custom
One closer running their own pipeline.
- Power dialer and call recording
- Cadence builder
- AI website audits
- 1 seat
- Email and chat support
Team
PopularCustom
SDR teams that need a supervisor view.
- Everything in Solo
- Team dialer and supervisor board
- Fairness dashboard
- Up to 10 seats
- Priority support
Agency
Custom
Agencies running outbound for clients.
- Everything in Team
- Isolated instance per client
- AI proposals and sales handoffs
- Unlimited seats
- Onboarding and migration
See it work on one of your leads.
Bring a company you want to sell to. We will research it, dial it and generate its audit while you watch.
Book a live demo