12 employees, est. $1.2M annual revenue. Runs Google Ads but has no lead follow-up system. 47 quote requests went unconverted last quarter.
Pain Point
Leads go cold before anyone calls them back.
Opener
"Hey Marcus, I'll be quick. Bennett Roofing is clearly pulling in quote requests, but I'd bet a chunk slip through before anyone follows up. Got 30 seconds?"
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Call ended — set a disposition
Marcus Bennett
Bennett Roofing Co.
REQUIRED
Keep / advance (leaves the list)
Neutral — keep trying (stays in the list & cadence)
Stop calling (Do-Not-Call, never dial again)
📅 Schedule callback — when?
📅 Book the meeting — lands in GHL instantly
30-min slot, in your business's timezone. The lead is added to the calendar event.